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To: SeekAndFind

“Ron Johnson’s plan to transform JCPenney continues to roll along...”

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Transform JCP to what exactly? What is their niche?

Target seems to have settled into a (slightly) upscale Walmart, in which proprietary brands might be their saving strategy.

I’m not sure what JCP is doing.


6 posted on 05/03/2012 7:48:05 AM PDT by EyeGuy (Non-Holder person.)
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To: EyeGuy

Their niche?

Well, in their advertisements, there is a lesbian couple with some kids.

That has guaranteed that my Mother-in-Law will no longer shop there.

You might miss her JCP. She came from a family of 14 kids and was raised in a mill village. She has been dirt poor and didn’t even live in a house with indoor plumbing until the early 1970s when she married a young man who had 12 siblings and they had a good year in cotton and could afford to pay for it. She would scrimp and save until she had enough money to buy many, many items from the JC Penney’s catalogue that she and her sisters would pore over for hours. She is a Christian who tithes more than 10% and is ready, along with all our neighbors, to lend a hand to all in need.

But go for the gay money. That’ll keep ya afloat.

And, FYI, the last time we went in JCP to redeem her $10 gift card that JCP sent to her for her birthday, the store was EMPTY. Maybe Ellen will spend enough there to keep you open.


15 posted on 05/03/2012 8:00:30 AM PDT by Cowgirl of Justice
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To: EyeGuy
"“Ron Johnson’s plan to transform JCPenney continues to roll along...”"

Just like this guy

'transformed' this company.


17 posted on 05/03/2012 8:02:46 AM PDT by UCANSEE2 (Lame and ill-informed post)
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To: EyeGuy
Transform JCP to what exactly? What is their niche?

JCP and Cover Girl cosmetics are both going after the Bull-dyke market.


29 posted on 05/03/2012 8:36:49 AM PDT by N. Theknow (Kennedys=Can't drive, can't ski, can't fly, can't skipper a boat, but they know what's best for you.)
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To: EyeGuy
I had a part time job at a retail chain while going to school (late 1970s).

The chain was being sold, so some corporate lackeys (seller and buyer) were sent in to oversee the inventory of the store as part of the sale, and they were trading job stories with their opposites.

A former JCP guy retorted on a pay question: "There's a reason they don't call it 'JC Nickel'".

35 posted on 05/03/2012 8:47:28 AM PDT by Calvin Locke
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