“When there’s a movie based on a book about to come out the book gets a new pressing and a big push. It’s part of why they sell the movie rights of books.”
I’m quite aware of the capitalism aspect of this.
Curious as to why the movie now, why the book now?
Perhaps the answer is here;
http://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598/ref=sr_1_1?s=books&ie=UTF8&qid=1329992026&sr=1-1
I hear it has great reviews;
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays,
Or more likely because Dr Seuss movies have been making a ton of cash lately. The most recent one, Horton Hears a Who, pulled down almost 300 million bucks. Every since Grinch blew open the Dr Seuss market in 2000 we’ve had a Dr Seuss movie come out every few years. Capitalism.