It wasn't for profit. The proceeds were used to support not just their organization, but nuns and other parishes, as well.
A shame.
One thing I noticed is how, over their long history, they never defaulted on a loan and aren't defaulting on their loans now. They are selling everything to pay off their debts.
What a difference from lots of folks across the country who merely throw up their hands and beg at the altar of Uncle Sam, expecting the tax payer to pick up the tab.
God bless them.
Perhaps when th business became too much for the four monks, they turned it over to a two-woman marketing group (Sarah Caniglia and Cindy Griffith) that studied the monks’ culture and beliefs and then developed a business plan around them. (Caniglia and Griffith run MonkHelper Marketing, Inc., the company that manages LaserMonks.com on the monks’ behalf.)
That business plan has as its core two principles: giving all of the profits generated from the business back to the community through various kinds of charity; and customer service based on the tradition of hospitality the Cistercians have provided to strangers for nine hundred years.
Something went badly wrong.
The article said it was a for profit business.