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Their business model that proved to be unsuccessful:

A unique business model and message. No other ink and toner retailer donates its profits to people in need. Customers get the products they need and feel good about helping others,
Quality product. The good feelings would soon go away if LaserMonks did not provide the best quality product. They do, both in the brand name area and in remanufactured and refilled cartridges.
Superior customer service. LaserMonks goes way beyond the standards of good service. Their customers are often amazed at what the company will do from replacing products to refunds to enclosing freebies as a thank you in orders. They also train their workers, who also feel that they are a part of the LaserMonks ethos and participate actively in the charitable activities.
Competitive pricing. LaserMonks does not aim to be the lowest-cost provider but it does stay competitive within the industry. LaserMonks does not engage in pricing wars.
Change as the market changes. The organization takes planning and research very seriously. They are on top of new products, new web enhancements and new approaches to inventory management.
Creative approaches to marketing. From the beginning LaserMonks has engaged in grassroots marketing approaches and handle it all in house.
Honesty and integrity. By always acting in line with the Cistercian code of open dealings, customers, suppliers and partners not only know that they will be handled well but they also reciprocate in their own actions.