It’s a labeling ploy, designed to ride the “natural” and “organic” schtick.
I would bet that for every person that actually went to a commune and ate acorns in the 60’s, there are FIVE THOUSAND MOMS out there now who buy only “organic” “vegan” “additive free” “no preservative” food for their little rug rats.
Remember, when it comes to sales and advertising, if you boost sales by one or two percent, that’s a successful campaign.
May be true in the short run, but won't the "This crap doesn't taste good" catch up with you in the long run?
I knew a special ed teacher who wouldn't have anything in her house that didn't have an "organic" or "natural" label. She even stayed away from baby formula and breast fed her kids. Only thing was her kids were zombies after her weekend beer parties, sigh.