I wish they had a salary cap like the NFL, but they don't, so you play to win using the rules as they are - not how you wish they were.
Boston is not really even a big-market team (as U.S. cities go, Boston is way down on the size list), yet consitently field winning teams in every sport - it's the mojo of the fan-base that really counts....
I don’t really follow sports, but it always brings me a bit of good cheer when a New England team misses the playoffs...