The United Way, the league pushed that with commercials.
This, the pink stuff, makes it part of the game.
That is a bad precedent.
The league otherwise allows very few alterations to uniforms, for example to honor a deceased player. Then all of a sudden it is into whole hog uniform changes for . . . one disease?
This also is a bad precedent. Do commercials if you want. But don’t make it or anything else like it part of the game.
The league pushed UW with a lot more than commercials. There was a minimum number of hours players had to work on UW projects (with film crew) in the CBA, and there were UW logos all over the field and sidelines, and patches on the uniform during big pushes.
The only difference between this and the UW stuff is the coloring makes it more obvious.