So this was something you heard on tv?
Pink whistles for officials? Yes. Pink on footballs? Yes. Pink Gatorade cups? Yes.
And on and on and on.
They talked about it during the pre-game shows with an NFL official. Last year I think they had the ribbon on the balls and the officials just had ribbons. Gatorade cups would be their call entirely (you don’t mess with other people’s logos, and the Gatorade cups are logoed).
That’s the world of big money sports entertainment. Logos and corporate colors everywhere. You just notice when one color gets a large presence and it happens to be a bright color. Pay attention to the Thanksgiving games, there will be just as much UW crap on the field AND 3 extra long half time shows. You complained about it effecting the game, extra long half times alter the whole rhythm of the game, most Superbowl coaches complain about it.
There’s nothing new or unique about this. It just has a bright color.