Komen is by no means the first to make that level of push. I remember the 80s and MDA, seemed in August you couldn’t buy anything without a picture of Jerry Lewis and one of “his” kids next to the register.
I’m pointing out that it’s nothing new, or exciting, and most of all that it doesn’t effect the game. That was your argument that it’s injected into the game and some how changing it.
I just pointed to MDA. And really UW is is at least as omnipresent, they just hit things from a different angle, they like to get corporations to hassle their employees. Our UW “coordinator” sends out e-mails at least weekly.
In the end it’s a matter of how do you live life, are you looking for reasons to get mad or not. If you’re looking for reasons to get made then pink ribbons provide one, if not it’s just there. But getting mad over pink stuff is pretty silly.