It’s too bad the article didn’t include pics of the time capsule Buick. Good tagline, by the way...words to live by.
Buick to change tag line, revise badge for new campaign
Buick will be launching both a new tag line for its advertising as well as a redesigned badge for its product line, according to a recent report by Automotive News.
It wouldn’t be the first time Buick has decided to revamp its advertising campaign. In the last three years, the automaker seems to have been suffering from a bit of an identity crisis, changing its tag line no fewer than three times. The latest change is from “Beyond Precision” to “Drive Beautiful,” which according to Buick, is intended to play to the emotion of driving a luxury vehicle.