It wasn’t meant personally.
I can see getting excited about finally booting up Snow Leopard, but excitement over a glimpse at the box?
Please.
[Disclaimer: I like Apple's products, but I am by no means an Apple (or any other) fanboy.]
I understand the fascination -- if you can't drool over the software yet, drool over the package.
Apple makes their package part of the product. They take a tremendous amount of care in the concept, design, and execution of their packaging. In that regard, it's no different from excitement about the shape and color of a new model of automobile -- something that has drawn huge excitement from car fans for decades. The car gets you from point A to point B, so who cares what the shape is or the color, right? All that matters is the engine and power train, and maybe a radio, right?
On the contrary, auto makers made the outside packaging of their transportation products so much a part of the car-buying experience that we take it for granted.
Apple does the same with their computers. It's not just another notebook or desktop -- it embodies design concepts that wrap the enclosure and the packaging into the buyer's experience of the product.
Now, it's not for everybody. Packaging matters to some people, not to others. Or a little of both: My daily commute car is a '99 white Subaru with rust spots, chosen for its 4WD and good gas mileage; I don't care what it looks like. But my fun car is my red '82 Mazda RX-7, which was purchased as much for the fact that it looked cool, as that it had a rotary engine and a lot of get-up-and-go.
Different strokes, etc.