Try outreach to LEGAL IMMIGRANTS and up standing law abiding Hispanics, that would be a start if they do not value us, but they value illegals aliens who are destroying our country?
Until the GOP gets some strong CONSERVATIVE leadership, they will continue to flail about shooting themselves in their lower extremities and throwing good candidates out with the bath.
They don't promote conservative hispanics because they're licking their chops over the large group of potential voters and promoting those who will use coercive government and handouts to get the large numbers.