You can smell a fake review a mile away.. I completely stopped trusting Epinions.com (and I used to be an admin and consultant with them) because most of the writers never have touched the products or they do it for the $$. Some people make hundreds of dollars a month copying and pasting stats and adding a few I’s and Me’s into it to make it sound personal.
I discount the gushing praise and the "Fill-in-the-blank SUCKS! DO NOT BUY FROM Fill-in-the-blank!" reviews. Much better when there are many reviews with some detailing likes and dislikes.
Gotta admit that the SUCKS! guy makes me laugh at times.