Let's look at some other jumps downmarket in dennisw's vein... none of which have ever worked out well.
Colt Double Eagle Pistol
1975 Indian ME100 Motorcycle
The Admiral electronics brand - Zenith used it to sell downmarket TVs. Seen a Zenith set lately?
Post-1963 Winchester Model 70s - when they decided to go downmarket and cheap. The Winchester plant in New Haven CT is closed now.
You guys are just jealous of Los Hermanos Psystar and the other clone makers they have inspired, Heck, uncle Stevie is jealous too. He was once like them. Brash, creative, hi-IQ, and with hair on his head