I think you've reduced to simple trolling now. OS X in standard boxes? Not exactly breathing new life into a brand.
Apple is 24th in brand value in the world, worth over 13 billion dollars (just the brand name alone, not the company). That's up from about 9 billion and 39th place in 2006. It's 8th in the electronics industry, behind the likes of Microsoft, IBM and Nokia and ahead of Sony, Dell and eBay. Overall they're even ahead of Nike and Pepsi.
Apple won't go low-end because they can't guarantee the quality, product cohesiveness and marketing that goes with the brand, and that would reduce brand value. A point or two in marketshare means nothing if it doesn't come with extra value or profit.
Yup, and despite people like dennisw’s rabid desires and psychotic delusions to the contrary, going downmarket has been a total failure 99% of the time.
Just ask Mercedes. They’re *still* in serious trouble over going downmarket. Or Cadillac, for that matter. Anyone else remember the Cimarron?
Am an Apple gadfly and muck raker
And anytime I write Psystar you can read that as codeword that also includes all up and coming clone makers and Hackintoshs...... Like it or not they bring the inevitable to Apple. Cheap Apple OS available to the proles that Stevie has so much contempt for
“Apple is 24th in brand value in the world, worth over 13 billion dollars (just the brand name alone, not the company). That’s up from about 9 billion and 39th place in 2006. It’s 8th in the electronics industry, behind the likes of Microsoft, IBM and Nokia and ahead of Sony, Dell and eBay. Overall they’re even ahead of Nike and Pepsi.
Apple won’t go low-end because they can’t guarantee the quality, product cohesiveness and marketing that goes with the brand, and that would reduce brand value. A point or two in marketshare means nothing if it doesn’t come with extra value or profit.”
So brilliant it was worth repeating.