[big'ol_freeper]

... but what’s with the dude with the ponytail?

[Lil'freeper]

It’s an androgynous ponytail. It could swing either way.

[SuziQ]

but what’s with the dude with the ponytail?

Who knows? Maybe he's trying to re-live the glory days of the 60's and 70's, when he was growing up. But he and his brother treat their employees well, and they are very loyal to them.