Posted on 02/04/2007 10:05:19 AM PST by PJ-Comix
Half the FUn (maybe more) of watching the Superbowl is seeing the commercials. Remember, the ad agencies try to put their most creative commercials on during the Superbowl. Therefore, the purpose of this discussion thread will be to analyze today's Superbowl commercials: The Good, the Bad, and the Ugly.
There seems to be a concensus that the best Superbowl commercials were the 1984 Apple commercial introducing the Mac and the original Budweiser frogs commercial.
In the hours leading into tonight's Superbowl, feel free to post your fave (and most hated) Superbowl commercials. Once the game begins, let us have an analysis of this year's Superbowl commercials.
While we were offline, the Bud crabs one was pretty good, I thought.
Scooby doo is on cartoon network
Definitely one of the best.
Unfortunately, that's not saying much this year....
Yeah.. I liked the 2001 reference..
I missed the commercial at the 2-minute break
I think the advertisers and product manufacturers must be coasting the rest of the year. Why not put this kind of polish and shine into every commercial?
Roadium flea market in So. California years
Good god that brings back memories that was some time ago
"Oprah and Letterman?....Funny"
Where was Uma?
Yikes! My complaint at post #154 ...
http://www.freerepublic.com/focus/f-chat/1779099/posts?page=154#154
seems to have been turned into an anti-war-in-Iraq screed by the NY Slimes!
http://www.freerepublic.com/focus/f-chat/1779244/posts
That commercial marked the birth of the Mac.
Pretty good commercial for NFL.com. It showed fans of different teams saying good-bye to each other as the season draws to a close. New Orleans Saints fans in a bluesy death march, old-lady Chiefs fan in her gear, Jets fan with his No.1 finger, Steeler fan using his crying towel, two Raider fans, depressed and in tears as they part ways, Redskin hog fan slouched down on couch and depressed... various assortment of depressed fans. As an announcer in the background says "So long from Super Bowl 41!, That's it...", the text graphic says something along the lines of "it's hard to say 'good-bye'..."
Then it shows a shot of Brett Favre standing there pondering and flipping a football and the text graphic finishes... "for some, it's even harder..."
Garde la Foi, mes amis! Nous nous sommes les sauveurs de la République! Maintenant et Toujours!
(Keep the Faith, my friends! We are the saviors of the Republic! Now and Forever!)
LonePalm, le Républicain du verre cassé (The Broken Glass Republican)
My favorite was the Budweiser commercial with the dog.
-Eric
"Was there recently a fad involving dropping acid within the American marketing community?"
Snickers should be firing their ad agency and whoever approved their handiwork.
-Eric
All-time favorite: Probably the (EDS) HERDING CATS commercial. Fantastic in full!
Last night - not sure. It was mostly lame, though some were cute. The Robert Goulet thing was oddly funny, the Grand-Theft Auto nice-nice Coke, the poor downtrodden dog for Bud. None that I would say were outstanding. And overall, things neither this year nor last year were really even trying - which in many ways I'm glad. It got too stupid and pathetic (we're TRYING to be funny....) much of the time.
Mine was that he looked ready to scrub a toilet. THEN it was Aunt Jemima.
from a money.cnn.com column Jan 3, 2007
http://money.cnn.com/2007/01/03/news/funny/superbowl_ads/index.htm
"I'm hearing a rate of $2.6 million but how many advertisers actually will be paying that is tough to gauge. Most people get some sort of discount," said Jordan Breslow, director of broadcast research with MediaCom, a media buying firm that is part of ad agency WPP Group.
To that end, one media buying source, who asked not to be named, said that CBS was more likely to average between $2.2 million and $2.3 million for a 30-second spot and could wind up with an average price as low as $1.8 million to $2 million.
Bogusz would not comment on how much the average price for a Super Bowl commercial would wind up being since the network is still in negotiations with advertisers.
"We're doing well but can't rest until all the advertising units are sold," he said.
Still, advertisers appear willing to pay premium prices for ads since the Super Bowl remains the one broadcast event that is guaranteed to not only generate a huge number of viewers but an audience that actually tends to be interested in the commercials since advertisers pull out all the stops creatively in order to attract buzz.
Last year's game was watched by 90.7 million people, according to Nielsen Media Research, the most since 1996."
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