Great book, Guerilla Marketing. If I may, I'd also recommend:
"Selling the Invisible" by Beckwith
"How to Be a Rainmaker" by Fox
What kind of business do you have, if I may ask?
Thanks for the book recommendations! *Scribble* *Scribble*
"What kind of business do you have, if I may ask?"
The one I'm doing marketing for is our new venture; a computer sales, service and support company. We've been in business for a year now, so now's the time to hit it hard as we have steady customers for recommendations, and the banks will finally give us some money for further expansion. (That first paragraph needs work...I've sent R. the copy to change it...too run-on.)
http://www.johnsoncreekcomputers.com
And I'm looking at ways to expand my bookselling business, too. I think I'll do that through consignment selling. I firmly believe that every home, apartment and trailer house in my community is filled with books to unleash on the general public. ;)
http://www.amazon.com/shops/brandywinefarmbooks