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You directed folks to Mojo (a good site that I use in my business) for numbers and then you mis-state what's there. BBM did over $13k per theater over the weekend, not $2-3K.
I've been betting it will not return a profit and I still think that will prove to be the case. I won't see it, even if it showed up on cable for free. I hope it dies but we should deal in truth when the facts are at our fingertips.
I don't see how to explain the disparity. Even assuming that the weekend number is the sum of Fri+Sat+Sun, the daily numbers don't even add to 10K, let alone 13K.
You seem familiar with this milieu; do you have any idea of how to explain this?