I'm willing to bet that they counted the box office from the Angelika Theater in Plano. It is an arthouse place that is frequented by the gay and lesbian community of North Dallas.
Go to any mainstream theater in Plano and they can;t give away tickets to Brokenback (sip) Mountain.
If a town with this kind of theater is considered typical of Red State America, I don't know what the term means. It seems to be showing on two of Angelika's 6(?) screens.
It's apparently doing well at the Legacy as well as the Angelika. I'm tempted to drive up there in a little bit and see what kind of crowd comes out of the theater and report back.