Only the investors care if it's a financial success or not. The impication from the article & your comments was that was going to be a popular success since, "Holly cow! It's playing in Plano!"
That's really not even on the table as a possiblity, but, as I said, the media (and you apparently) will attempt to spin it into one.
If it's a financial success, there will be "more of the same." That's how Hollywood thinks.