Sports are built on personalities, Patrick is the first seriously marketable IRL driver since before the fight that created CART, they should be happy. If her star keep rising the sport will gain in popularity, sponsors will pay more, prize purses will get bigger, and their fame will increase on the rising sea effect, in the end meaning more money for them too.
Do you know that there are alot of women who can out-drink guys too? I do like Danica Patrick, her talent, and charm buI simply hate today's male clone-- the modernized, feminized, immodest, brassy, unrefined female.