Posted on 01/26/2005 5:42:34 AM PST by The Wizard
So, I just want to share how NOT to do something with you all
In Central Florida a group is advertising a place called "The Villages" as a great place to live.....BUT
They don't tell you where it is, and when you call the number, even THEY don't know where it is.....
Now imagine all the money these fools paid to the ad agency to develop the ad and campaign, the money they paid to the stations to run the ad, and the phone company to answer the calls, and yet nowhere is the location of the "Villages" known.....
I don't know about anyone else, but when I find information hard to get there usually is a reason......the town the "Villages" is located near must be a dump......
Actually, it's across the street from me, but that's not the point......it's an ad that's missing an important piece of information.........
You mean there's more than one Village now??!
The original was very pleasant: self-opening doors, best modern design inside, charming eclectic architecture outside, a lovely green, free health care, cute little local taxis, though everything was within walking distance. . .
Of course, you were stuck with a number instead of a name, but you could settle down into a nice retirement---provided you told them what they wanted to know and didn't try to escape.
Of course they won't say where the Villages are. . .too much of a security risk. :-)
Lest we get the bunny with a pancake on its head: I'm refering to the surreal spy drama/psychological thriller in 13 episodes, The Prisoner,
which starred and was produced by Patrick McGoohan and is sometimes held up as 'television's first masterpiece'.
yes......
It is Florida. Callers would not remember the information. :0
Try waving a Bingo Card around in the general vacinity. That should solve your problem.
"I don't know about anyone else, but when I find information hard to get there usually is a reason......the town the "Villages" is located near must be a dump"
I agree that to omit the location in the commercial is strange and annoying. But The Villages is not a dump. Located in central FL south of Ocala, The Villages is one of the premier retirement communities in the country. It is huge and continues to grow.
So, are you saying you live in a dump?
"There are a hundred ways to build a village, and every one is correct."
But there is only one way to advertise a village?
Imagine how interesting this thread would be if you had actually interviewed someone, or (gasp) taken the trouble to find out where The Villages actually is.
call Hillary
The family that developed the Villages is GOP all the way. Bush made appearances there in both campaigns. Lots of money and votes.
Personally, I could care less where they are......that's not the issue.
I wonder if they use this logo in their ads:
There's no question about the Villages themselves....most of Central Florida is beautiful, clean stores, Americans behind the cash registers, etc.....
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