[Proud Legions]

He has not given up in Florida. But he has given up in CO!

[A CA Guy]

He had to make pre-buys of ad spots, so the commercials stay around like a shadow.

[IndependantVoter]

He is down in the polls internals of both campaigns and its bigger than 5 % so he is saying as he did in Orlando...Wakeup America...which means we in Florida are asleep as we are voting for Bush...

[draino]

Kerry has not given up on FL - That notion is simply not true. Came back from a West Palm Beach GOTV meeting last night and our chairman said that any notion that Kerry has given up on FL is 100% BS!

It is close here in FL - but we are going to win! GWB must win on Tuesday.

[WoodstockCat]

it's just last-minute bluster to try and keep Castor close. Bush is going to win going away in Florida.

[Ciexyz]

In PA, the Kerry and Bush commercials are still heavy. But best of all are the Swift Boat commercials. They're bone-chilling, to see the camera pan over rows and rows of honorable American veterans who have spoken out against Kerry.

[birbear]

I've always wondered something about campaign ads... (and I know that TV and Radio is different than outside signs) but, is more really better?

I mean, I'm a student of advertising, and I know frequency is a key requirement in getting your message out, but isn't there a point of "diminishing marginal utility?"

Frankly, at this point in the campaign does having your poorly produced commercial air 10 times in a half hour show really turn people on? Or does it begin to turn people off?

And can somebody please tell me how having 15 signs all grouped together on the side of the road is a beneficial thing? I'll drive down the street -- seeing nothing for a few blocks -- then in an abandoned field there will be all types of campaign signs... usually as many as a dozen Kerry signs all grouped together. What's that about? Does somebody actually think to themselves, "You know... I was going to vote Bush, but that 12th Kerry sign just changed my mind completely."

Can somebody, more educated than me, please explain the purpose of that?

[Joe_October]

We aren't seeing any of them in Louisiana. I saw them across the net and they are great.

I read an article that said Viacom stock is down because they hadn't gotten their share of all the political ads.

[pgkdan]

I posted Tony Snow's reporting about Kerry giving up FL on several threads...guess I was wrong. I wonder what Tony's saying about all this.

[Pharmboy]

Kerry lost Florida when the Jewish vote moved away from him; although Kerry might still get 60% of the Jewish vote (not NEARLY as good AS X42'S 80%), the late swing gives Bush a Vee in eff el lay. End of story.