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The Guild 10-7-2004 Retailers embrace the poncho, betting the trend will last into fall
Star Living ^ | 8-24-2004 | Style Section

Posted on 10/07/2004 3:27:41 AM PDT by BigWaveBetty

I'm praying retailers are dead wrong. Wasn't a fan of the poncho in the 70's and my heart hasn't grown any love for them in 2004.

Please excuse the insult if you like them but they do nothing for me. And I've never seen a poncho that says, I'm the one, we'll look gorgeous together, buy me! Plus those annoying little fringes inevitably drag in the onion dip when I'm at a party trying to get a little nosh.

Hey! You got onion dip on my fringies! Well you got poncho fringies in my onion dip! *We pause to ponder the possibilities...*

The hostess and I let out a simultaneous Nahhhhhhh! Nothing good ever comes from combining poncho fringies and onion dip. However, the dog, trying to nip at the onion scented fringies did become my best friend.

Now from the experts on ponchos:

Apparel retailers across the country have been begging for something new, a fresh look that every woman doesn't already have in her closet.

This summer they got one: the poncho.

Crocheted with airy holes, off-the-shoulder or down to the knee, the '70s-era accessory has made a big-time comeback and is a hot product for clothing retailers headed into the fall shopping season.

Teenagers are wearing ponchos. So are their mothers and grandmothers. There aren't many fashion trends that can claim such reach.

Adding to the poncho's appeal, it disguises less-than-buff arms and comes in a friendly one-size-fits-all.

"Women got tired of everything being so body-conscious and bare," explains David Wolfe, creative director with the Doneger Group, a consulting firm that advises retailers on fashion trends.

Retailers from top to bottom have embraced the once utilitarian cover-up. At the low-end, Wal-Mart has them displayed front and center in refurbished apparel departments. At the high end, Neiman Marcus is showing a striped cashmere poncho in brown, black and gray for $245.

In between, Marshall Field's is offering a black open-knit poncho for $29.99, while Target is featuring a cheap-chic, flower-adorned pink version for $12.99.

The women's apparel industry certainly could use a boost. Sales of women's clothing fell 6 percent in 2003, the third consecutive year of declines, a reflection of the recession, lower-priced foreign imports and a lack of hot items.

Sales of women's clothing were flat through the first half of 2004, but they could jump 4.5 percent by year-end, predicts Marshal Cohen, chief industry analyst with NPD Group. If so, it would be the best showing in five years. Continue the Poncho Pitching

Here are some examples, some good, some bad, some just plain ugly.

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TOPICS: The Guild
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To: Samwise
Good idea with the layering! Couldn't get away with that down here in FL though, too hot!

I'm glad the clothing manufacturers have finally stopped making moms miserable trying to sell us their slutty fashions.

Sure you hate ponchos, so do I, but,,,, let her try one on, you might be surprized. She'll probably look so cute you might mull the thought of one over for yourself. You just never know! And using a poncho (or whatever they really want) as a reward is always good parenting. :-)

One trick I taught my now 24 year old was if it's ugly, try it on. I've been amazed at the stuff I thought "ick" about until I put them on.

Ok, climbing off soapbox now and securing it away! (you know, now I'm gonna have to try on a poncho! Rats, now this thread is a bust.) Back to politics.

61 posted on 10/07/2004 7:21:11 AM PDT by BigWaveBetty (KEdwards vowed to hunt down al Qaeda wherever it is, unless wherever's in Iraq.)
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To: DollyCali
are we allowed to say POTUS has cute "whatevers"?

Cute Buns?

Sure, go ahead and say it. I remember reporting after my first Bush Rally this year, when I was behind him,instead of infront or to the side, that our POTUS has an especially nice Tush for a man of his age.

62 posted on 10/07/2004 7:23:11 AM PDT by Iowa Granny (Proud to be associated with pajama wearing news gatherers)
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To: Teacup
Howdy stranger!

As an American of Hispanic background, I do not wish to start wearing a "Zarape" again, LOL.

There's certainly no arguing with that!

Hillary's hellish voice came over my radio this morning telling FL voters we're all doomed. Doomed I tell ya!

Who do I have to pay to stuff a dozen socks in that witch's mouth?

63 posted on 10/07/2004 7:24:58 AM PDT by BigWaveBetty (KEdwards vowed to hunt down al Qaeda wherever it is, unless wherever's in Iraq.)
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To: Conservativegreatgrandma

I have always considered Chico's to be the GrrrAnimals for GrownUps.


64 posted on 10/07/2004 7:26:08 AM PDT by Hillary's Lovely Legs ("I had my picture taken with Mussolini. He was upside down of course")
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To: pollyshy
I bought a fleece baby blanket, folded it in half twice, and cut a hole in it for my head. Works just great, but it is not for outside use.

Sounds like it would be good for sitting at the computer.

65 posted on 10/07/2004 7:26:38 AM PDT by Iowa Granny (Proud to be associated with pajama wearing news gatherers)
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To: pollyshy

Good idea on the blanket turned poncho pollyshy! Your granddaughters will love ponchos for a present since they're all the rage. Prepare to be Queen Grandma!


66 posted on 10/07/2004 7:28:40 AM PDT by BigWaveBetty (KEdwards vowed to hunt down al Qaeda wherever it is, unless wherever's in Iraq.)
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To: Iowa Granny

Har.. good.. he also has wonderful legs in the few pix you see.

A few weeks ago in Kirkland when I got my hug/kiss from him I put my hand on his sholder & upper arm.. He is VERY firm & muscular.. (not in the "arnold" way - but no Mushy flesh!


67 posted on 10/07/2004 7:33:12 AM PDT by DollyCali (Orange is Kerry's color. RED + YELLOW = ORANGE. Nuf said?)
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To: BigWaveBetty; pollyshy

we went the other way with them.. used them as lap covers & shawls.. esp was popular with the elderly relativews & folks at church.

We had a ladies guild "transformation" party in early 80's I recall, it being fun.

some of them were very attractive in addition to being useful..

just got a scare with Glenn's beck's last segment.. was afraid I would no longer listen.. those of you that heard, know what I mean.

I thought he was killing GWB's reelection for sure. Hope his first comments aren't used out of context


68 posted on 10/07/2004 7:36:18 AM PDT by DollyCali (Orange is Kerry's color. RED + YELLOW = ORANGE. Nuf said?)
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To: BigWaveBetty; All
The proper use of ponchos.

Cheers, everyone.


69 posted on 10/07/2004 7:36:42 AM PDT by lodwick (He that meddleth with strife belonging not to him, is like one that taketh a dog by the ears.)
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To: BigWaveBetty; Iowa Granny
Awww...(blush)...thanks.

During the first go-round on the poncho, I was working in retail. Ponchos are mah-vel-ous garments if one tends towards kleptomania, and our security people earned their pay following poncho-clad ladies through the cosmetic department.

70 posted on 10/07/2004 7:37:11 AM PDT by pollyshy
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To: BigWaveBetty

Oh dear,

I like the fluffy pink one!


71 posted on 10/07/2004 7:40:59 AM PDT by najida (There is nothing friendlier than a wet dog, except for maybe a 150 pound wet dog.)
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To: BigWaveBetty

I have to admit that ponchos look especially bad on short women with curves and short legs--- you tend to look like an army tent with feet.

HOWEVER--- I have seen a coupla really cute ones that are more like fine ribbon net, body clinging and not too bad--- but you still need long legs.


72 posted on 10/07/2004 7:44:19 AM PDT by najida (There is nothing friendlier than a wet dog, except for maybe a 150 pound wet dog.)
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To: pollyshy; All; yall
Funny thread about stolen campaign signs

73 posted on 10/07/2004 7:44:31 AM PDT by lodwick (He that meddleth with strife belonging not to him, is like one that taketh a dog by the ears.)
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To: apackof2
........and looking for a gown to wear to next January's Freeper Inaugural Ball!!!

Is this year's theme going to be jammies and robes? Or maybe a takeoff of the Texas ball where everyone wears cowboy boots - only, of course, we will wear slippers.

74 posted on 10/07/2004 9:08:23 AM PDT by MaeWest (Hey, Dan, we're here, we're jammied, and we're in your face!)
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To: MaeWest

Do we know the date of the Inauguration?

I'm having difficulty finding a gown for a reasonably fit almost 60 woman, with FAT arms.

I've found a pattern and will run down some ravishing fabric and make it myself if necessary.

I really wish I'd purchased that Black Tuxedo Dress from the Barrie Pace catalog even tho I had nowhere to wear it. Now that I'm hoping to have someplace to wear it, it's nowhere to be found.


75 posted on 10/07/2004 9:16:54 AM PDT by Iowa Granny (Proud to be associated with pajama wearing news gatherers)
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To: Iowa Granny
Barrie Pace Crystal-button tuxedo dress

76 posted on 10/07/2004 9:39:15 AM PDT by lodwick (He that meddleth with strife belonging not to him, is like one that taketh a dog by the ears.)
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To: lodwick

That's not it. This one is sleeveless which is what I MUST avoid.

The one I want was all black with a black satin shawl collar. It is no longer available.


77 posted on 10/07/2004 9:51:28 AM PDT by Iowa Granny (Proud to be associated with pajama wearing news gatherers)
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To: BigWaveBetty
For those of us on the Left Coast, Nordstorm (3 pages of samples) opines:

We love you in shoulder covers.

My shoulders aren't ready for this one.

78 posted on 10/07/2004 9:52:46 AM PDT by They'reGone2000 (In my jammies in an undisclosed location.)
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To: Iowa Granny

Rats - back to the search...


79 posted on 10/07/2004 9:54:09 AM PDT by lodwick (He that meddleth with strife belonging not to him, is like one that taketh a dog by the ears.)
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To: Iowa Granny
Here's a short dress in white or black.


80 posted on 10/07/2004 9:58:16 AM PDT by They'reGone2000 (In my jammies in an undisclosed location.)
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