Having shopped at Bed Bath and Beyond, I think there was a lot more wrong with their business model. For example their inventory is expensive compared to alternatives. I suspect they have too many options, in that each inventory item has a high fixed cost and not all of them sell well. There are other problems as well. But it can’t be blamed exclusively on their politics. I read an article that posited that the wokeness of some companies is because they are failing and they’re hoping desperately to attract both publicity and a new clientele. One of the examples given was Coke, which has experienced falling sales for a very long time. Coke was saying, “Hey, we’re with you so please don’t ban us just because our product is terribly unhealthy.” JC Penny had a CEO who really was legitimately “woke.” Does anyone know if JC still exists? I think we’ll find that the legitimately woke will eventually fail or convert. I suspect Facebook and Twitter will either be replaced or start lobbying for regulation so they can drop the woke mantle without being cancelled. I know it’s hard to see that trend so early on but check back in ten years. (I’ll probably be safely dead then. So, I’ll just post a “told-you-so” now.)
I’ve been telling people I work with that “go woke & go broke” is backwards.
These companies are already going broke so they’re going woke.
Good post.
In the last 5 years we have lost K-Mart, Sears, JC Penny, Bed, Bath & Beyond, A.C. Moore, Belk’s, and what was once our great Shopping Mall.............................