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SNIP Investing $1,000: The commercial from Apple aired during the third quarter of the Super Bowl. The ad highlighted an upcoming product, which proved to be a major catalyst for Apple. Anyone watching the commercial who felt like it was well done, might have been convinced that Apple could compete in the computer space, and may have chosen to invest in shares of the company. Apple traded at a split-adjusted price of $0.13 on the Monday after Super Bowl XVII (Jan. 23, 1984). A $1,000 investment could have purchased 7,692.31 shares of AAPL. The $1,000 investment in AAPL shares would...

Apple Inc. shares ticked higher in aftermarket trading after the company posted record quarterly results for its holiday quarter Tuesday afternoon while easily topping expectations. The star of the quarter was the iPhone, as revenue for the category exceeded the FactSet consensus by more than $4 billion. Apple AAPL, +1.75% also saw strong performance once again from its wearables, home and accessories category, with revenue up 37% to $10.01 billion, another beat relative to the consensus view.

U.S. stocks fell sharply on Thursday following a dire quarterly warning from Apple. The iPhone maker blamed a slowing Chinese economy for the shortfall, intensifying fears that the global economy may be slowing down because of the ongoing trade war. A weaker-than-expected reading on U.S. manufacturing added to those fears. The Dow Jones Industrial Average dropped 660.02 points, or 2.8 percent, to 22,686.22 as Apple shares led the decline. The 30-stock index tumbled to its low of the day right before the close, trading down as much as 707.83 points. The S&P 500 pulled back 2.47 percent to 2,447.89 as...

Apple today announced financial results for its fiscal 2016 fourth quarter ended September 24, 2016. The company posted quarterly revenue of $46.9 billion and quarterly net income of $9 billion, or $1.67 per diluted share. These results compare to revenue of $51.5 billion and net income of $11.1 billion, or $1.96 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.“Our strong September quarter results cap a very successful fiscal 2016 for Apple,” said Tim Cook, Apple’s CEO, in a...

“Apple stock tumbled to its lowest level in nearly two years on Thursday, following a report that Asian component suppliers are seeing weak orders related to the upcoming iPhone 7,” Patrick Seitz reports for Investor’s Business Daily. “Japanese business publication Nikkei Asian Review reported Thursday that Taiwan-based tech suppliers expect to get significantly fewer orders from Apple in the second half of this year compared with the year-earlier period,” Seitz reports. “They cited the ‘ongoing slump in demand for premium smartphones and a lack of groundbreaking features for the upcoming iPhone 7.'”“Apple shares were down more than 2.5%, near 90,...

Billionaire investor Carl Icahn told CNBC on Thursday he has sold his Apple position as the tech giant's stock continues to shed value after disappointing earnings. "We no longer have a position in Apple," Icahn told CNBC's "Power Lunch," noting Apple is a "great company" and CEO Tim Cook is "doing a great job."

The rollout of disappointing first-quarter earnings has continued in recent days, with sectors such as airlines and tech getting hit and eclipsing memories of early beats by the big banks. But the biggie has to be the disappointing top- and bottom-line miss by Apple (AAPL) after the close on Tuesday, marking the company's first quarterly revenue decline in 13 years.Apple was down more than 8 percent in after-hours trading on those earnings that came in at $1.90 per share (vs. $1.97 expected), an 18.5 percent decline from last year. Revenues came in at $50.6 billion (vs. $52.2 billion expected),...

Aug 4 (Reuters) - Wall Street fell on Tuesday as Apple's shares remained under pressure, hitting their lowest in more than six months, and investors digested earnings reports from a host of companies. The iPhone maker's shares fell as much as 4.4 percent to $113.25, slipping firmly below their 200-day daily moving average, a key technical level closely watched by traders. The stock was also the biggest drag on the three major U.S. indexes. While there was no clear trigger for the selloff, traders said worries over a slowdown in China and skepticism over demand for iPhone 6s were likely...

The world's biggest technology company said its earned $1.85 a share, beating estimates by four cents, for the three months ended June 27. Sales of $49.6 billion, up 33% from a year earlier, also topped views of $49.4 billion. However, Apple's current-quarter revenue outlook of $49 billion to $51 billion, came in on the low end of the FactSet Research Systems consensus of $50.9 billion. Apple said it sold 47.5 million iPhones during the quarter, essentially matching estimates. Meanwhile, Cupertino, Calif-based Apple disclosed iPad sales of 10.9 million units, and Mac sales of 4.8 million units, both coming in close...

Apple today announced financial results for its fiscal 2015 third quarter ended June 27, 2015. The Company posted quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion, or $1.85 per diluted share. These results compare to revenue of $37.4 billion and net profit of $7.7 billion, or $1.28 per diluted share, in the year-ago quarter. Gross margin was 39.7 percent compared to 39.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue. Wall Street analysts’ consensus estimates called for Apple to report EPS of $1.81 on revenue of $49.31 billion for...

No company produces bigger profits than Apple Inc. AAPL -1.03% Likewise, no company contributes more to the profit picture of the S&P 500 than Apple. Apple is a leviathan of a company that is a major contributor of profits in corporate America. Its fortunes, also, are inextricably intertwined with two of the biggest growth markets that exist, smartphones and China. That makes it a bellwether. Because of its success, Apple is also an out-sized member of the S&P 500. We noted yesterday that the stock comprises about one percentage point of the S&P 500&'s 3.5% gain for this year (before...

Apple may be the most valuable company on the planet, but two and a half years into the Tim Cook era, it already looks like a different outfit. Though Cook has brought revenue up 58 percent, and profits up 40 percent, the Steve Jobs-led fervor to innovate seems to be subsiding. Apple is in an industry where it has to keep coming up with daring new breakthroughs, and the famously bland Cook doesn’t seem like the man to deliver them. Revenues in the last fiscal year were up only 9.6 percent, the slowest increase in a decade, and earnings fell...

In his job as Apple CEO, Tim Cook is mostly known for having a demeanor that's in some ways antithetical to that of Steve Jobs. Instead of bombast and bold claims, Cook's soothing Southern-tinged speech and steely temperament have marked him as a man whose head could be nothing but level. That is, unless you're a shareholder who thinks climate change is bogus.

Sure, the retail "investors" are coming back into the "markets"... They are coming back in shifts. And just so they know what to expect, here is what happened to Apple stock in the last second of regular trading today, courtesy of Nanex. Unlike traditional flash crashes where the trade is an HFT error, or a few shares traded through the entire bid or offer stack, in this case it looks like a very premeditated unloading of some 800K shares (some $350 million worth) of AAPL in the last second, with the full knowledge it was shake the market. Why anyone...