Posted on 08/08/2014 9:57:08 AM PDT by Foundahardheadedwoman
McDonald's on Friday reported July sales results that were much worse than analysts had expected.
The dismal results prompted Janney Capital Markets to lower its estimates for the fast-food giant. Its analysts said the results "were the worst worldwide month in the last 10 years, once trading-day adjustments are taken into account."
(Excerpt) Read more at cnbc.com ...
Yes. The last couple of times we have gotten food from McDonald’s (very infrequent, but there is one very close to home), it was $15-16 for two people, basic food.
Its Bushes Fault!
an excellent economic indicator
Plus they marketed to the black population only and treated the white culture as outcasts and they wonder why their sales are down.
Actually, it’s Michelle Obama’s fault.
I am looking to see McD roll out more automation and self serve systems.
(the same way increased labor cost brought us the free self serve refills)
I don’t think Morgan Spurlock’s Super Size Me helped one bit though. It stopped me cold...: )
Not that I went very often anyway...
“Super Size Me” was pure propaganda of course
That's all right. They can still serve it as long as they pick it up off of the floor within three seconds!
their product used to be the best, now it’s in the basement. dairy queen is much better. last time i went to macD’s the food just sucked, and i used to be a fan.
if they put out food that tastes good aat a reasonable price, people would eat there. now it’s all yuck
“The last couple of times we have gotten food from McDonald’s (very infrequent, but there is one very close to home), it was $15-16 for two people, basic food”
I know, let’s raise the minimum wage to $15!
That should help make McD’s more affordable, right?
the SECRET DIRECTIVE ..is not going to be SECRET much longer I suspect
Tof Burgers with Sprouts...and Tofu Fries.....were bound to be a major disaster sales wise.
Yup.
The other day I noticed they have a new promotion, two Big Macs for $5.
I remember maybe 10-15 years ago the promotion was two for $2.
That’s a 150% increase. On what’s supposed to be a loss-leading promotion.
People aren’t Lovin’ it anymore...................
They bumped up their prices about 15-20% recently. Not as much elasticity as they hoped....
The McD’s in our area have been running a ‘promotion’ the last couple of months. If you do an online survey, you get a code to put on your cash register ticket for a ‘buy one, get one free’ on either an Egg McMuffin or Quarter Pounder with cheese. Since just a QP is over $4 ( as of July 1, we now also have a 5% local meals tax which runs up the price), I don’t even use the promos. For $4+, I can get a bigger bang for the buck at the grocery store. As an example, $4+ is half the cost of a bag of 12 frozen hamburgers or almost the cost of a pound of fresh hamburger. Sure, McD’s is fast food ‘convenience’, but the value for the money/convenience just isn’t there for me any more.
As for that local 5% that is now getting tacked to any ‘prepared’ meals (and a lot of other things it shouldn’t be added to since many cash registers can’t handle the complexity), as a matter of principle I avoid it if I can by slipping over the county line to do my shopping. If I were to eat at McD’s, there is a new one just across the county line as well. The neighboring counties are advertising “we don’t have a meals tax” which I just love seeing. The Rat B’s here said if they didn’t have the 5% meals tax, they’d have to up property taxes (rate) because they needed it for the “children” (schools - fancy ones at that). SO, the next property tax bill after the meals tax passed was TWICE the one before .... no, they didn’t raise rates, but they majorly jacked up the assessments.
agreed, if I want to spend $9 on lunch I have better choices than McDonalds.
‘an excellent economic indicator’
Exactly how I see it. When see a drop in the consumption of potatoes we will know we are well and truly screwed.
Should be not as inelastic as they hoped.
I’d say a guy gaining 25 lbs in a month is more than propaganda. There’s truth in there - like if you eat fast food all the time you will probably get fat. If you don’t believe me go sit in front of a McDonald’s drive thru and look at the people ordering... (I have to sit and do surveillance pretty often and follow many of them to fast food restaurants so I’ve more than my fair share seeing their customers...: )
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