Posted on 06/16/2013 10:07:44 AM PDT by Kaslin
A key to success in business is knowing your competition.
CBS Evening News host Scott Pelley apparently doesn't subscribe to this doctrine, for in an interview with Deadline Hollywood published Saturday, Pelley claimed that Fox News only has 200,000 to 300,000 viewers:
DEADLINE: So for you, other outlets especially the cable news networks do center on just one segment of the political spectrum in their reporting?
PELLEY: Certainly. It’s no surprise. Fox is associated with the right and MSNBC is associated with the left and they’ve done that because it is a business model. It’s a strategy. They’ve decided to bite off one small part of the viewership and be happy with that 200,000 viewers, 300,000 viewers that they have. But when you are talking to 7 million viewers across the country, man you have got to represent everybody’s views and have got to give them the impression that you are being as honest as you know how to be.DEADLINE: While the news flow on cable may be in the hundreds of thousands, a lot of people are watching Bill O’Reilly, a couple of million a night. Same thing with Hannity.
PELLEY: We measure our audience in millions. They’re not big numbers. People talk about cable a lot and cable has a very high profile. Not a lot of people watch cable news, they just don’t. If you look at the Nielsen numbers, the cable channels have a few hundred thousand viewers at any given moment. The CBS Evening News again has 7 million viewers, ABC has 8 million viewers. Brian [NBC's Williams] has almost 9 million. Altogether we have about 25 million viewers on any given night. That’s a very different order of magnitude.
Pelley's knowledge of his own industry is shockingly low.
According to TV Newser, Fox averaged 1.5 million viewers per hour last Monday, and 2.15 million in primetime.
The O'Reilly Factor had 3 million viewers, The Five had 2.2 million as did Special Report.
As such, speaking of "order of magnitude," Pelley was wrong by a factor of ten.
Pelley was also wrong about his own ratings and those of his broadcast competitors.
As TV Newser reported, the Evening News averaged 5.7 million viewers the week of June 3, ABC World News had 7 million and NBC Nightly News had 7.5 million.
It's been years since any of these programs garnered 9 million viewers and they attracted a combined 25 million.
CBS should be so proud of how well-informed their Evening News host is about his own industry.
I remember in the early days, none of the cable services wanted to carry FoxNews. It didn’t come to mine for five years after it should have. For a long time there wasn’t an HD version also.
Now it’s kicks everyone’s butt (on cable). Gotta love it.
Wish they had FoxNews on at airports and the like...
Fox News Channel has far too many liberal anchors and commentators to be considered right-wing. BTW, how many conservative anchors and commentators does MSNBC have?
Where did you think the “low information voters” got their news?
but calling Iranian Mullah’s the “TEA Party” is not biased at all, right?
http://freerepublic.com/focus/f-news/3031989/posts
Move to a rural red state locale.
Arm heavily.
Prep.
and pray
Pelley’s face relaxes into a liberal sneer.
Where have we seen this before ?
Internet Explorer has more users than Firefox or Chrome because it is included with the Windows operating system - that does not make it better.
Sounds like jealousy to me. SeeBS only has 4 viewers.
And 2 of them are still in diapers!
The (Fox News) ratings for May, 2013 (Nielsen Live + Same Day data):
Primetime (Mon-Sun): 1,973,000 Total Viewers / 308,000 A25-54
Total Day Mon-Sun): 1,246,000 Total Viewers / 236,000 A25-54
Fox News was the third most-watched network in all of cable in both primetime and Total Day. The network had the top 13 programs in cable news in Total Viewers and the top eight programs in A25-54 viewers.
Compared to the same month last year, Fox News was up +24% in Total Viewers and down -5% in the A25-54 demographic in Total Day. In primetime, the network was up +17% and down -6%, respectively.
Does anyone know the “real” reason that ALL airports in America have CNN exclusively on the monitors, NEVER Fox?
Lots of old people and those too stupid to use a computer still watch the 'evening news'... Scott Pelley's spin on why people don't trust the news shows is funny.
. Some years back I had a conversation with a guy who wrote for my local newspapers ( and for the AP for many years before that...) Anyhow, he felt the paper was losing readers because of spelling, punctuation, and 'style-book' type errors.
I laughed.
The paper didn't have one conservative on staff and was known for it's 'left of left' stance on most issues. He just overlooked that elephant in the room.
It was like talking to a person who watched a bridge fall into a river after being hit by a barge - and that person is talking about seeing a sea gull walk on the bridge - and 'maybe that's why the bridge came down'...
Scott - it's not simple 'mistakes' in breaking news - that's going to happen. It's things like missing the importance of the IRS targeting people based on their political beliefs. Tell me CBS, would that story have been covered differently if the IRS had targeted gays unfairly for a few YEARS?
CBS Anchor Scott Pelley Has ‘Meltdown’ at N.Y. Post After He Skipped Network’s Own Scandal Scoop
It looked bizarre. After CBS broke the State Department scandal on Mondays CBS This Morning, there was nothing on CBS Evening News. The New York Post Page Six gossips suggested it was because Pelley and his EP, Pat Shevlin, were peeved it broke in the morning, not on their show.
Snip
CBS turned to the State Department scandal Tuesday night only after two stories on Edward Snowden and the surveillance leaks. Pelleys idea of heavy news Monday included the non-news that Nelson Mandela remains in serious but stable condition tonight. CBS also jumped on jury selection starting in the George Zimmerman trial, because CBS loves covering local trials with racial overtones — unless theyre about reckless abortionists.
Not just airports, but doctor’s waiting rooms...
I didn’t realize the open air networks even still had news shows. I haven’t seen them in years. How do they even begin to measure their numbers? Nearly everyone is on cable and their numbers are easy to measure.
I believe Nielsen is pretty much the industry standard for measuring tv watching.
Remember that a huge percentage of homes receive their network stations via cable, satellite, or internet.
I didn’t realize the networks still had news. I watch Fox because I like OR and VS. The other Fox news shows are just OK.
When there is a major breaking story, I switch back and forth between Fox and CNN. Too much redundancy when something breaks and then they cycle the story.
I often think 24-7 news is bad. Have to fill up the time.
The deal with news isn’t the reporters etc. They mostly look good. It is the editorial policies about which stories they DON’T cover.
I get a lot of news from the www, including this site and sometimes I just look at my start up and follow a few headlines.
I read the LA Times a lot because it’s free where I eat breakfast. Can’t miss the poor (illegal) immigrant story of the week. The deal with the times is they are an omitter. Left out Benghazi for weeks and then just scant cover of the hearings.
I think the best approach is to seek out multiple sources. That’s the best chance to catch a lot of stories. Left out Benghazi for weeks and then just scant cover of the hearings.
I think the best approach is multiple sources. And then think.
I would watch a straight down the line international, national and local news program which had good investigative reporting. I don’t think there is much of that today. I liked the gal at CBS that hit Benghazi hard or was it fast and furious. Where is the reporting like that on other issues.
If there were better owners and editors, I think news coverage like that would be successful.
Fox news is better than the otters, but still hit and miss.
.
He’s drunk on his own stupidity.
As such, speaking of "order of magnitude," Pelley was wrong by a factor of ten.
For a 'news' anchor who thinks small 'mistakes' are the MSM's main problem - this is funny...
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