Posted on 06/16/2013 10:07:44 AM PDT by Kaslin
A key to success in business is knowing your competition.
CBS Evening News host Scott Pelley apparently doesn't subscribe to this doctrine, for in an interview with Deadline Hollywood published Saturday, Pelley claimed that Fox News only has 200,000 to 300,000 viewers:
DEADLINE: So for you, other outlets especially the cable news networks do center on just one segment of the political spectrum in their reporting?
PELLEY: Certainly. It’s no surprise. Fox is associated with the right and MSNBC is associated with the left and they’ve done that because it is a business model. It’s a strategy. They’ve decided to bite off one small part of the viewership and be happy with that 200,000 viewers, 300,000 viewers that they have. But when you are talking to 7 million viewers across the country, man you have got to represent everybody’s views and have got to give them the impression that you are being as honest as you know how to be.DEADLINE: While the news flow on cable may be in the hundreds of thousands, a lot of people are watching Bill O’Reilly, a couple of million a night. Same thing with Hannity.
PELLEY: We measure our audience in millions. They’re not big numbers. People talk about cable a lot and cable has a very high profile. Not a lot of people watch cable news, they just don’t. If you look at the Nielsen numbers, the cable channels have a few hundred thousand viewers at any given moment. The CBS Evening News again has 7 million viewers, ABC has 8 million viewers. Brian [NBC's Williams] has almost 9 million. Altogether we have about 25 million viewers on any given night. That’s a very different order of magnitude.
Pelley's knowledge of his own industry is shockingly low.
According to TV Newser, Fox averaged 1.5 million viewers per hour last Monday, and 2.15 million in primetime.
The O'Reilly Factor had 3 million viewers, The Five had 2.2 million as did Special Report.
As such, speaking of "order of magnitude," Pelley was wrong by a factor of ten.
Pelley was also wrong about his own ratings and those of his broadcast competitors.
As TV Newser reported, the Evening News averaged 5.7 million viewers the week of June 3, ABC World News had 7 million and NBC Nightly News had 7.5 million.
It's been years since any of these programs garnered 9 million viewers and they attracted a combined 25 million.
CBS should be so proud of how well-informed their Evening News host is about his own industry.
While liberal news media might have 25 million viewers, and Fox News has roughly 2.5-3 million viewers, over 95% of Fox News views listen to the content of the news, while less than 5% of liberal news viewers listen to anything other than their political bias.
The news service isn’t an entertainment media, but an information reporting service. It’s to report both the popular and unpopular news, not a propaganda theme.
Instead of really being honest to them, you have to give them the impression that you're being honest, whether you are or not.
I thought newscasters/networks were supposed to report "the news", not represent it. We elect people to represent our views. They're called politicians. I thought news people were a different breed. Doesn't seem so these days.
Ahhhahahah he wants to talk honesty!
Now thats standup at it’s best!
Network news gets these ratings because their viewers are lazy to change the channel after Wheel of Fortune.
I was unaware that the GOPe endorse Red John FTA Kerry, a man who lied to Congress about witnessing and committing warcrimes.
True, until I read this article I didnt know Scott Pelley was the CBS anchor.
However, one reason they are still around is they get a subscriber fee from cable fees. So even if you dont watch, they get paid.
A la carte cable is the answer but cable companies will not move until people cut their cable and say they will come back when there is a la carte. How many people will do this?
Cable free since 2006
I wonder how many people don’t watch CBS news BECAUSE OF Scott Pelley...not a few I think, to say nothing of the lies, distortions and odious general content of the whole network.
a fool in paradise: “I was unaware that the GOPe endorse Red John FTA Kerry...”
Maybe not, but I was only making the point that Fox is more closely aligned with the GOPe in general than it’s aligned with conservatives. I believe that’s a reasonably accurate assessment.
I can actually boast that I never watched ANY evening news cast from the 3 obama propaganda alphabet channels for the past 6 years.
Unfortunately when I’m at the airport, CNN is the channel there but thank God for wifi I can manage to go online and listen to my own stuff.
Hmmmmm...could be a business model there.
How can all of these big-wig MSM news babblers be so f-—ing stupid?
Of course he is right, conservatives are 1/10 of “normal” people-ask any liberal.
If Fox only has 200,000-300,000 viewers, it is 200,000-300,000 MORE than SeeBS!
I can't remember the last time I watched C BS, N BC, or A BC, news. Is “The Huntley Brinkley Report” still on? How about Howard K. Smith and Harry Reasoner? What about “The Walter Compton News” on the Dumont Television Network?
LOL!
This “probably older than you” person hasn’t watched network news in at least 15 years.
FRegards,
LH
Most likely because Fox News beat the Commie News Network also
The smirk on Pelley’s face in that picture, for some reason, reminds me of that socialist kook Lawrence O’Donnell on CNN. Does anyone else see the similarity? That very look on his face reeks of arrogance towards anyone he deems lesser than himself, which means anyone not a liberal.
What's more troubling is that most everybody under 30 gets their misinformation from progressive controlled internet portals.
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