You didn't say it fast enough. :-)
Context:
1) He is "the Bread of Life" (He WAS the manna sent down from heaven - you ate it or you died physically)
2) He is "The Lamb of God" (our Passover sacrifice - You ate it or you died - you didn't just kill it and sprinkle blood-
"My word are Spirit and Life" - Now falure to eat and drink is to die spiritually.