Outreach programs are good things, and the church should indeed serve their communities - but you can lose your way with them and take it too far - the church must avoid allowing them become more of a game than actual outreach.
I found this very interesting. This must be a large church to be able to do this for Easter. I have a hunch it may eventually be a smaller church if they don’t get back to the Truth in their doctrine & beliefs. Getting paid to come to church is tempting, but I would suggest this is not God’s way to look at it.