Rood is an anti-Christian, who used to be in The Way cult - one of the leaders.
When it fell apart, he moved on to make money in the Hebrew Roots movement. It is also a cult.
I think there is also a certain amount of pride that has to be swallowed especially when someone has been a vociferous apologist for a cult when he realizes he is wrong and has been fighting for a false gospel. Like Martin Luther, who had to let go of a lifetime of vocation within his church, when the Holy Spirit opens ones eyes to the truth, there is no turning back no matter how ashamed one may be for having once defended error. All we can do is continue to speak the truth in the most loving way we can and to pray for those caught in cults to come to the knowledge of the truth.