John 3:16, NRSVCE:
16 For God so loved the world that he gave his only Son, so that everyone who believes in him may not perish but may have eternal life.
A very simple yet direct version of that great Holy Bible passage.
Yep. It harkens all the way back to Genesis 3. I think someone a few hundred years ago thought it would really “scere a lot of folk to god to add that whole “suffer for all eternity” thing to what is otherwise called “good news”. It worked when nobody read the bible.