As a citizen, I support my right to comment on it. But yes, there is indeed an entirely different burden of responsibility between the pulpit and a retail store - but I dont look at it as necessarily a responsible choice to limit the options frankly.
And if Lifeway is an operation run by some part of the SBC, the SBC's got responsibility for what goes on there. It's not all that different from "porn's bad, y'know, but ..."
argumentum ad absurdum.