Appealed to the electorate?
You mean to the non-Christians and Catholics, he only won 1% more of the Christian vote that is not Catholic, than the democrat candidate before him, did, a big jump from 42% to 43%.
Let's leave off. This is fruitless sniping. We all need to get down on our knees before God and pray for these slip-slidin' churches of ours, this sinking nation of ours, and this God-forsaking world.