Incorrectly? Hmm! Lets see.
Veneration
http://dictionary.reference.com/browse/venerate
venerate
to regard or treat with reverence; revere.
Origin:>br> 161525; < Latin venerātus, past participle of venerārī to solicit the goodwill of (a god), worship, revere, verbal derivative of vener-
http://www.merriam-webster.com/thesaurus/venerate
venerate
to offer honor or respect to (someone) as a divine power Synonyms adore, deify, glorify, revere, reverence, venerate Yep, they venerate all right!