If you don't believe that an eternal separation from God is far worse than any physical pain or deprivation then I suspect that you don't fully understand God and Heaven.
Peace be with you.
But can you deny that God went out of His way to warn us that hell is much, much more than just separation from Him for eternity? Guys like Christopher Hitchens - though he KNOWS the truth now - imagined that nothing could be worse than having to spend his time worshiping and singing praises to God for all eternity. Scripture most certainly says that there is torment and suffering for eternity and the torments ARE physical and not just spiritual. Though we can and do dread being eternally separated from God's presence, the hatred of God by atheists and the devil with his angels would make them prefer to never have to see Almighty God and such a hell would not be a deterrent at all. No, the example of the rich man and Lazarus shows us that there IS physical torment and suffering in hades and, ultimately, hell. It IS called the "second resurrection", after all.