Like some 6 billion and counting spent on a shopping mall in SLC?
Folks are so hung up on the word MORMON that they wont even condider the true name of the church: The Church of JESUS CHRIST of Latter-day Saints.
Started out as the "Church of Christ" 1830
Changed it to "The Church of the Latter Day Saints" in 1834
It wasn't until 1838 that it became "The CHURCH of Jesus Christ of LATTER DAY SAINTS", yes folks, notice the change of emphasis. That occured only recently.
BTW - the mormon church uses www.mormon.com (and derivitives) for itself - so they must be hung up on it as well.
Am I supposed to care about your opinion?