What I think is that this is nothing more than the efforts of a modern day Calvinist iconoclast seeking to undermine and diminish the entire concept of religious art and iconography because they are no longer able to kick in doors, and attack the actual Church art with axes and fire bombs.
You are probably right. I mean it really does sound stupid. The Virgin Mary decides to show herself in a wrinkled shirt, a piece of toast, a pancake? It makes fun and ridicules Christians in general. See.. look how stupid these people really are?! That type of process. The non-believers don’t just sit comfortably by and allow other people to have their religion. Nope, not a chance. They want God taken off of money, completely out of schools, hospitals etc... They want Him extinct from all human life IMHO.