Agreed. It is just there is another entity clamouring to be heard as well. Sometimes the deceiver's message is a whole lot more palatable than God's. Forcing the issue or bringing one's pride into matters invariably leads to the lord of this world's message being the one heard.
Humility is indispensible and priceless . . . and also Holy Spirit birthed and taught.
Focusing persistently, doggedly, worshipfully on God ALONE helps tremendously.