For instance, if I said "Are you a bigot?" that would not be making it personal. If I said "You are a bigot" that would be making it personal.
It is however "making it personal" to change the direction of a thread to individual Freepers instead of the issues.
"Why are you such a loathsome bigot?" is a question that supposes--and therefore delivers--a personal attack ("loathsome bigot")."You are repeating lies" does not accuse the speaker of lying, but rather accuses them of (knowingly or unknowingly) repeating what was to the original (quoted/repeated) speaker a lie.
Normally I would agree, but I think in this case it was different.
When RnMomof7 asked if "calling a spade a spade" was a racial epithet it brought a new dimension into the discussion. It suggested that there was valid reason to question if the term was used as a racial epithet.