Ya gotta reel the media in with some human interest to get a story.
This is Boston. The media here has made a cottage industry out of trashing the Archdiocese before during and after the abuse scandal. The network affiliates were notified, but didn’t care. Frankly, if 5-6 hundred thousand people gather for a peaceful vigil for anything and you aren’t interested, there isn’t anything else that will reel you in.