Mormons are some of the finest confidence men I have ever known. And their obfuscation in conceptual selling is unparalleled in the annals of great salesmen. I should know as I made it a point to hire as many of their best and brightest to sell for me. Seems all the really good ones led two lives.
Just like me.
Show a glitzy rendition of everything “good” in Mormonism, and don't tell any of the “bad” stuff.
If someone brings up the “bad” stuff, call them haters, bigots, and anti-mormons. Nothing, nothing (especially truth) must get in the way of propaganda!
Mormonism's motto might as well be "All your base are belong to us!"