It seems that you don't really understand how Satan works. He's not going to come across as a big old boogey man to win converts. There's a few principles you would do well to acquaint yourselves with:
2Co 11:13 For such are false apostles, deceitful workers, transforming themselves into the apostles of Christ.
2Co 11:14 And no marvel; for Satan himself is transformed into an angel of light.
2Co 11:15 Therefore it is no great thing if his ministers also be transformed as the ministers of righteousness; whose end shall be according to their works.
First principle: Satan, and his ministers, can appear to be righteous ministers to those whom know no better. A good example is those who preach that there's no such thing as sin and that God isn't concerned with issues such as homosexuality, adultery, and other sins between "consenting adults".
Mar 8:33 But when he had turned about and looked on his disciples, he rebuked Peter, saying, Get thee behind me, Satan: for thou savorest not the things that be of God, but the things that be of men.
Satan is concerned with the things that concern men. In other words, he's going to focus on exploiting human nature. Lusts, greed, envy...all are hallmarks of the natural man and these are the things that keep us from God. Satan knows that the more he can ensnare us in these pursuits, the more we'll stay away from God.
Point 3, Satan is a master of deception:
Mar 13:22 For false Christs and false prophets shall rise, and shall show signs and wonders, to seduce, if it were possible, even the elect.
Rev 12:9 And the great dragon was cast out, that old serpent, called the Devil, and Satan, which deceiveth the whole world: he was cast out into the earth, and his angels were cast out with him.
He deceives the whole world, and would deceive the elect if that were possible.
The Church of Satan embodies these principles. They focus on man, on his carnal nature, on his desires. These are the same guiding principles that Satan employs.
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