[AmishDude]

I have no interest in seeing this movie, but frankly I don't think it's that big a deal--seems more like one of those movies that would die a quick death if people against homosexuality would just ignore it.

Bzzt! Wrong-o. This movie was made to get awards. That's why Ang Lee was made director. It won't make back its budget until after the Oscars. Even then, it'll be nip and tuck with overseas receipts and DVD and cable TV rights.

[Coronal]

"It won't make back its budget until after the Oscars."

The costs have already been recouped from foreign sales. The domestic gross will be pure profit.

[Darkwolf377]

Bzzzt! Wrong-o back atcha. Your understanding of the industry is tenuous as best. I could go into the genesis of this project, but that's all a distraction from my point, which is that the "controversy" of people "protesting" it (and I don't see why anyone should even care--the moviemakers have every right to make it) is something the studio expected.

According to the accounting, which I know something about, this is looking to do just fine money-wise. No one can predict for sure, but this is being marketed craftily, conservative outrage included in the mix.

[Darkwolf377]

BBM has a budget of under $20 million. With the buzz it's getting and those admittedly preliminary per screen averages, when you add in the DVD and TV sales, this thing is probably already in profit. Not very nip and tuck when it's at or near profit before it's even opened in more than 5 theaters.