This liturgical Lutheran pastor also says:
AMEN!!
I'm preaching at a midweek Advent Vespers tonight. Many Lutheran churches still have special Wednesday evening services during Advent, which helps.
But it's still a battle, even with faithful church members to let Advent be Advent and Christmas (all 12 days of it) be Christmas.
Services on Christmas Day--one of the three chief festivals of the church year--are usually sparsely attended. Even Christmas Eve, which used to be packed everywhere, now doesn't even bring out all the "twice-a-year Christians."
Epiphany festival services on January 6, which used to be fairly common in Lutheran churches, have, sad to say, fallen on hard times and now are hard to find.