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Unlocking the Key to Megachurch Success
The Christian Post ^ | Aug. 2, 2005

Posted on 08/03/2005 12:01:42 PM PDT by Between the Lines

The number of mega-churches in America is growing at a "45-degree angle," and according to a top mega-church researcher at Hartford seminary, sheer size is not the reason why.

"They are intentional about training and they find ways to make people from being a casual visitor to being a committed member," said Scott Thumma, a professor of sociology at Hartford Seminary. "This is what we should be doing."

In contrast, smaller churches often "don't have the same attitude" about intentional evangelism. "They think people will just understand what Christianity is about, but that doesn't work in American society."

Thumma began his research at the Hartford Institute for Religion Research in 1988, and has since collected data on over 800 mega-churches across America. Last month, Thumma launched the most vigorous survey of America's mega churches - he says there are probably 1,500 now - through which he hopes to learn more about the rapidly growing phenomenon.

"Much of what is said about [mega churches] is from speculation or experience drawn from visits to certain ones, and that's only partially what this survey is about," said Thumma, who conducted a similar survey 5 years ago. "We are interested in knowing whether this phenomenon has changed in the last five years, and how quickly they changed."

Thumma believes this ability to change and adapt to the culture is one of the key reasons why mega churches continue to grow.

"Our society has shifted to feeling comfortable with large-scale institutes like food warehouses and universities of 30-40 thousands. When you live in a world like that, going to a 40-member church feels less congruent to living in a contemporary society."

Another adaptation "of course" is the use of contemporary music. Thumma says the use of video and computer graphics help the church be more relevant to the American culture.

"One of the studies we did found that church growth was strongly related to the use of electric guitars," he said. "It's not surprising that megachurches have a full worship band with drums, guitars and an electric keyboard."

However, these are merely "additions."

Thumma says the mega-church model will likely be mimicked in the future, not only for their size or their cultural relevance, but also for their desire to fulfill the holistic needs of a member.

"The switch between the regular church and the megachurch is that the regular church is basically a Sunday experience," said Thumma. "That's absolutely not the operation of the mega church.

"The mega church is a seven-day-a-week church, and it's there to fulfill the whole range of needs of human beings - not just the spiritual needs," he said.

For example, some churches have gymnasiums, food courts, schools, and divorce-care problem centers, as well as the usual worship center, prayer room and chapel.

The Brentwood Baptist Church in Houston is a case in point. The church is the first in the nation to have a McDonald's franchise on its ground. The franchise is located inside one of the church's building, which also houses a basketball court, an aerobics studio, a computing center, an arcade, a banquet hall and more than 60 classrooms.

"The mega-church addresses all aspects of life," Thumma said.

However, Thumma noted, not everyone is going to buy into this mega-church model.

"There is not a lot of boundaries from going in and out of the mega church - that boundary is fluid," he said. "You don't have to put on special clothes to go to church and you don't even have to bring money to put in the offering plate. It makes it relatively easy to wander-in if you're a seeker, but some are not convinced that this is the right way.

"Not every church will go the way of the mega-church, and different people resonate with different things," he said.

Which is why in his 15-years of research, Thumma was able to find one solid pattern.

"Basically I've only found two types of people: those who love megachurches, and those who hate it. They either take it, or leave it."


TOPICS: Evangelical Christian; General Discusssion
KEYWORDS: evangelism; megachurch

1 posted on 08/03/2005 12:01:44 PM PDT by Between the Lines
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To: Between the Lines
"One of the studies we did found that church growth was strongly related to the use of electric guitars," he said. "It's not surprising that megachurches have a full worship band with drums, guitars and an electric keyboard."

Please tell me this is satire.

2 posted on 08/03/2005 1:15:16 PM PDT by Lee N. Field
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To: Lee N. Field
Please tell me this is satire.

I found the article very funny. It seems to be from the point of view of one looking from the outside at a successful company and not of a Christian examining a Church movement.

3 posted on 08/03/2005 1:58:51 PM PDT by Between the Lines (Be careful how you live your life, it may be the only gospel anyone reads.)
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To: Lee N. Field

I've heard about those McBaptists


4 posted on 08/03/2005 2:16:29 PM PDT by amosmoses
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To: Between the Lines
God is lifting His people to the next level with His "mega-churches" and Christian television networks!

Leaving the Pharases of this day griping and moaning as they are left behind LOL!

5 posted on 08/03/2005 2:33:00 PM PDT by Ff--150 (The Blessing of the LORD Maketh RICH--no sorrow added to it)
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To: Between the Lines
they find ways to make people from being a casual visitor to being a committed member

My Anglican bishop recently noted this as being key in any church.

6 posted on 08/03/2005 5:03:10 PM PDT by sionnsar (†trad-anglican.faithweb.com† || Trad-Ang Ping: I read the dreck so you don't have to || Iran Azadi)
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To: Jeremiah Jr; the-ironically-named-proverbs2
For example, some churches have gymnasiums, food courts, schools, and divorce-care problem centers, as well as the usual worship center, prayer room and chapel.

The Brentwood Baptist Church in Houston is a case in point. The church is the first in the nation to have a McDonald's franchise on its ground. The franchise is located inside one of the church's building, which also houses a basketball court, an aerobics studio, a computing center, an arcade, a banquet hall and more than 60 classrooms.

"The mega-church addresses all aspects of life," Thumma said.

However, Thumma noted, not everyone is going to buy into this mega-church model.

"There is not a lot of boundaries from going in and out of the mega church - that boundary is fluid," he said. "You don't have to put on special clothes to go to church and you don't even have to bring money to put in the offering plate. It makes it relatively easy to wander-in if you're a seeker, but some are not convinced that this is the right way.

No discernment between the holy and the profane (common).

7 posted on 08/03/2005 5:36:57 PM PDT by Thinkin' Gal (Please keep BlueLancer in your prayers. http://www.freerepublic.com/focus/f-news/1453026/posts)
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To: Between the Lines
I agree. The megachurch has done more to foster the consumer mentality of Christians than anything else in the modern age, IMO. Far from making people 'committed members' (generally in the megagachuch, 'committed'='tither'), they provide a great place for nominal Christians to hide out and become consumers of Christianity , only getting involved as much as they care to, and only through a carefully programmed structure. The percentage of people actually doing the work in a megachurch is about 20%, making the chances of the average Sunday attendee having to do anything pretty remote. The original church, on the other hand, was mostly small groups of 50 or less meeting from house to house, and the emphasis was on making disciples who in turn became disciplers. The whole point in making converts was to bring therm to maturity and to train and equip them to in turn make and disciple more converts.

I don't want to seem as if I'm putting down megachurches as useless, and if it does seem that way, my apologies. They have their place, and they will draw people to hear the gospel that my own church (a network of cell groups and house churches with strong accountability) never will. But they seem to get a lot of transfer growth, with people coming and going based on whether it is giving them what they want. Jesus could have had a megachurch, but he pretty much blew it out of the water with the whole "eat my flesh and drink my blood' thing.

Megachurches are a lot like crusades in the 40s, 50s, 60s and 70s were: A great way for the message of Christ to achieve visibility, but ultimately a largely ineffective and poorly cost efficient means of achieving the objectives. Just my opinion, of course, based on my experiences of being in one. As an aside, I read a statistic that said if every Christian would make just one disciple a year, numerically the whole world would be evangelized in about 31 years.
8 posted on 08/03/2005 9:29:36 PM PDT by Biker Pat
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To: Lee N. Field

Make a joyful NOISE!


9 posted on 08/03/2005 9:36:12 PM PDT by P-Marlowe
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To: Between the Lines
Yeah, these "mega churches" are a wholly modern phenomenon.


10 posted on 08/03/2005 9:38:54 PM PDT by P-Marlowe
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To: P-Marlowe

Well, at least they don't have a bank, bookstore or food court there. Oh, wait.....


11 posted on 08/03/2005 9:50:32 PM PDT by Larry Lucido
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To: P-Marlowe

A gym! They don't have a gym, I bet!


12 posted on 08/03/2005 9:51:04 PM PDT by Larry Lucido
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To: Larry Lucido
A gym! They don't have a gym, I bet!

Getting from the parking lot to the sanctuary is exercise enough.

13 posted on 08/03/2005 9:58:10 PM PDT by P-Marlowe
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To: P-Marlowe

And those stairs to the top of the dome - better than any stairmaster!


14 posted on 08/03/2005 10:07:33 PM PDT by Larry Lucido
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To: Larry Lucido

That's why God invented elevators.


15 posted on 08/03/2005 10:46:49 PM PDT by P-Marlowe
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To: P-Marlowe
Well, actually, the church building was a function of illiteracy. If you go back to the history of the Christian church, there were no church buildings until the collapse of the Roman Empire and feudalism became the dominant means of governance in Europe. As well, many European had been evangelized, but they were unable to read, and certainly unable to read Latin or Greek, in which the early scriptures were written, so it became a matter of convenience for buildings to be erected and all the people herded into it for one priest to come to and teach and preach. As a result, as the church gained more and more influence as a central authority as opposed to the cell and house church structure, it became more corrupt. Sort of the same way governments of any kind go, for that matter. As fewer men became more powerful, and the church became richer, it began to fall into sin in some pretty horrible ways. Just the notion that an expensive grand building would indicate the presence of God while people were starving was one of them. Rather than relieving the suffering of the community, the church too often took what it could from them, and viewed people as a resource for it's support rather than the other way around. Church history is fascinating but also eye-opening in some of the horrible things it did. Since our flesh is unredeemed, the battleground is the mind. Some times otherwise good people lose the fight, and self interest becomes justified as God's.


God's model for the Old Testament church was the Temple, where only a select few could enter his presence. When Jesus dies, the curtains of the temple were torn in two, symbolizing our access to the throne without any mediator except Christ. Every believer becomes a priest. The Temple is a symbol of God's law, the church is a symbol of his grace. The Temple will be rebuilt before Christ's return, but it will be a sign of God's judgment.

All of this is my own view, of course.
16 posted on 08/04/2005 7:03:30 AM PDT by Biker Pat
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To: Between the Lines

The megachurch shares an unhealthy relationship with the culture. Driven by consumerism, the fundamental problem with the megachurch is its premise of customer service. The megachurch thrives on the culture. It feeds from it and draws its energy from its source. Instead of combating the culture, it represents the culture and mimics it. I liken it to a daughter of Christian parents who is going out with a beer-drinking high school drop-out; she hopes to convert him, she sips his beer, hums his songs, and lays with him, hoping in the back of her mind that one day she’ll convert him, just as the megachurch hopes to convert the culture.


17 posted on 10/02/2005 6:19:54 AM PDT by Gotterdammerung
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