Money for one thing. And politically correct theology is led by people who really don't believe in God. So if they can inject their ideology into the Bible so that the hicks who still believe in God will absorb politically correct ideology, they think so much the better. They see the Scriptures as some meaningless old thing people scribbled a long time ago, so they think they are bringing "meaning" into an otherwise meaningless text whenever they can rewrite it to be politically correct.
I had thought that Zondervan had scruples and was not in this business solely for money. Apparently they are in it for more than just that.
As for me, not one more cent will be spent on their "goods."