I tend to use the word hate, as I would use the word love, as a visceral psychological condition --- as in a mindset---rather than mere shallow emotion.
Using the word hate --as well as love--in such a context describes a whole range of potentialities. For example, love suggests sex, desire, gratification.
Hate suggests depersonalization, subugation, marginalization.
So you - along with many others - have devalued the word “hate” to the point where it is no more than an attention getting expression.
What term do you use when you wish to express actual real hatred?